What convicts can teach you about branding

After reading this article, it makes you wonder how many criminals are actually out there repackaging food and claiming that they're organic and natural.  I'm sure there a lot out there, but haven't been caught yet.

I do believe the better the design and branding of a product, the more sales there will be.  I know when I'm purchasing a product that I have never purchased before, I always seem to select the one that looks good from a design standpoint.  To really make your product have a competitive edge in today's economy, you need to know your target market.  Your branding needs to attract that sector of the market.  In the article, it was ingenuous for the Swaddles Organic to put pictures of children eating on their packaging.  I would have purchased it, too.  The packaging alone sold me.