Saturday, November 23, 2013

What convicts can teach you about branding

After reading this article, it makes you wonder how many criminals are actually out there repackaging food and claiming that they're organic and natural.  I'm sure there a lot out there, but haven't been caught yet.

I do believe the better the design and branding of a product, the more sales there will be.  I know when I'm purchasing a product that I have never purchased before, I always seem to select the one that looks good from a design standpoint.  To really make your product have a competitive edge in today's economy, you need to know your target market.  Your branding needs to attract that sector of the market.  In the article, it was ingenuous for the Swaddles Organic to put pictures of children eating on their packaging.  I would have purchased it, too.  The packaging alone sold me.

Savannah's Hair Salon

Mission Statement

Our goal as a hair salon is providing the best possible service to our customers.  Our first responsibility is to our customers.  Our aim is to make you feel comfortable as soon as you enter the door.   Our stylists are highly educated and attend classes periodically, so you will receive the most updated hair styles available.  We believe in treating every person with the utmost care and respect. Not only will we provide you with quality services, but also use the best products available on your hair. We believe that we have the ability to help our clients look and feel their very best.


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